Fire Dragon Coaching

Fire Dragon Coaching is a leading business and training certified provider offering a wide range of courses to businesses, executives and individuals for the promotion of excellence.

Fire Dragon Coaching was founded by Sarah Merron. She has worked with and coached hundreds of professionals and clients to ensure that they achieve the results they want.  Her extensive background in sales, marketing, advertising and business development have provided her with key insights into business, training and cultural insights across the different industries and countries.

Working with industry leading companies such as HBOS, GE, Ernst & Young, Vodafone and Bain & Co. to coach executives and staff achieve improved results in sales, management, communication, and presentation skills, Sarah has empowered the staff to integrate these skills in how they do business for the organic growth of the organization, as well as their personal lives.

Understanding that each client is unique,  Sarah coaches clients whether they are businesses or individuals to see what works for them and the areas they want to develop and change.  Realizing that each person processes information, events, and experiences differently, enables her to adapt and customize the trainings to suit the various approaches and needs to effectively provide them with the tools and techniques they need to take charge and responsibility for the life they want.

Sarah photo mod B&W About Sarah

Sarah Merron has over 18 years of experience in SMEs and corporations, as well as the unique knowledge and practice of what it takes to become an entrepreneur and start your own business.

Her philosophy is that there is no such thing as the perfect business environment or the perfect person; and believes in maximising on opportunities and unique personality traits in the present to shape the future you want.

Foundational to Sarah’s philosophy is her commitment to hard work, ongoing development, constant analysis and faith that pushes beyond the boundaries of what is possible.

Sarah started out her career as a restaurant and  training manager for a small restaurant chain in the UK.  Her corporate experience involved data sales, management and direct marketing planning for FMCG, Financial and Direct marketing companies.

As an entrepreneur, Sarah has set up three successful businesses. Her first business involved established catering outlets in office buildings in North London.  Her second involved working as a direct marketing planner and copywriter.  Her third business, Fire Dragon Coaching, is the culmination of her work and life experience, where she has brought all her know-how and learnings together to create a global training and coaching company.

Sarah trains top managers, entrepreneurs and individuals all over the world in the US, Europe, Middle East, Indian Subcontinent, Asia and Australia. Her wealth of experience incorporates the delivery of results across cultural differences and ever-changing economic circumstances.

Sarah charges £150/hour for individual coaching  and  £250/hour for executive coaching.

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